Drive qualified pipeline with paid media

B2B performance marketing consultant

  • Drive revenue from your ICP, not 'MQLs'
  • Know the impact of every Google Ads keyword and every ad
  • Balance short-term lead generation with long-term demand generation
Book a discovery call
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A better way to do B2B paid media

Today's ad platforms are not built for B2B SaaS brands. Why risk your budget by doing it yourself?

Drive revenue, not leads

Stop wasting ad spend on leads that don't convert down-funnel. Focus on driving revenue from high-quality leads from your ICP.

Know the impact of every ad

In-platform Google Ads and LinkedIn Ads metrics are not enough. Your CRM - plus self-reported attribution - provide the real picture.

Hit your targets - and build a brand that lasts

Modern marketers are under a lot of top-down pressure to hit targets. We'll balance this short-term pressure against long-term brand-building.

Case Studies

Here are some of my most successful client projects in sales-led SaaS in the cybersecurity, HR software, AdTech/MarTech and industrial software industries. Most clients I've worked with have sold into enterprise-sized customers, and I work best with these kinds of clients.

Pricing

I'll help you refine your paid media strategy, identify your biggest growth levers, and execute at speed to get it done.

From $2,000/month

What's included

  • Comprehensive paid media strategy audit and performance assessment, with a prioritised list of the biggest wins and a timeline for execution
  • Campaign setup end-to-end
  • Ongoing ads management and optimisation
  • Conversion tracking setup
  • Landing page and creative audit and recommendations
  • Weekly calls and reports with actionable insights
  • Live Looker Studio dashboards
  • A two-month pilot period with no obligation to extend
  • Ongoing multichannel strategies, management, optimisation and analysis

An expert in all your tech.

HubSpot logo in black on a white background, showing that Chris can use HubSpot as part of a B2B marketing strategySalesforce logo in black on a white background. This shows that Chris can use Salesforce for his clients' B2B marketing strategies.The Google Analytics logo in black on a white background. This represents Chris' experience helping clients derive insights from Google Analytics for their digital marketing.
Google Ads logo in greyscale on a white background. Chris often is an expert on Google Ads for B2B marketing.LinkedIn logo in greyscale on a white background. Chris has a wealth of experience optimising LinkedIn Ads campaigns for B2B clients.YouTube logo in greyscale on a white background. This represents how Chris can get the most out of YouTube Ads to support a B2B marketing strategy.Meta logo in greyscale on a white background. This represents how Chris has worked with a lot of B2B SaaS clients who use Meta Ads to reach the SMB market.

Let's talk.

Book a discovery call to see if I'm the right person to help you grow.

Working together, we'll assess the situation and determine if we're a good fit for each other. I'll then put together a tailored plan for you.

Thank you for requesting a call! I will get back to you within 24 hours.
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